Tag Archives: Start ups

CTA IS OFFICIAL!!

CTA IS OFFICIAL!!

From years of dreaming and that single college-rule spiral bound notebook to this moment; I can’t begin to describe what I’m feeling, but one immense emotion I have at the moment is just pure gratitude to EVERY SINGLE ONE of my team members, mentors, customers, fans, supporters, and CTA cheerleaders that never allowed me, for a moment, to think that giving up was ever an option. After 2+ years of holding on to the dream, CTA officially becomes a reality. Let’s get to work!

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Protected: My Secret War

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To Whom It May Concern:

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You have to take negative situations and find a way to turn them into positive solutions, and I feel that this has been accomplished by dedicating many years into designing a company that has a simple, yet powerful, mission statement — Unite first class with secondhand.

This letter is to provide you with an insight of what we do, what we plan to accomplish, our current projects and efforts, and most importantly, how we plan to become an established brand and a recognized leader within this booming industry.

We have all felt the financial crisis affect each of our lives in one way or another, including myself, regardless of: social status, financial situation, or educational background. Everyone from the struggling college student to leaders of local Fortune 500 companies; we’ve all had to take a step back to reevaluate our own unique challenges, and begin to utilize more cost-conscious decisions as consumers, as well as, business owners. This company is designed to do just that without the need to sacrifice quality, service or value to our customers, and doing so, in a cost-conscious and sustainable manner.

Cargo Train is an apparel exchange company, privately owned, that offers clients and guests to: buy, sell, trade, and consign a wide-range of new and pre-owned, designer and name-brand merchandise, such as: clothing, fashion accessories, jewelry and select interior decor items at industry competitive prices. What we do is nothing new, but HOW we plan to utilize our resources and network, will clearly set Cargo Train apart from local competitors.

If you are unfamiliar to the resale industry, these types of businesses are commonly known as “thrift” or “secondhand” stores; however, Cargo Train is designed to be much more than this common ideology, and even more, we strive to be the first resale provider of its kind offered to the residents and visitors of our target location. It would not only be a great addition to the resale industry, but more importantly, a great addition to the City of St. Louis due to its focus on community engagement, That will benefit, not only our clients and customers, but several local charities and non-profit organizations. We are a company that continues to create innovative ideas that give back to our communities and actively pursues a ‘pay it forward’ attitude.

As I continue to publicly promote this company through the means of several social media platforms, local news publications, word-of-mouth advertising, and launching an informational website, my biggest challenge is locating a strong financial partner and/or investor(s) to secure start-up capitol, and take this company to the next level in its physical and social developments.

My strategies are primarily based on direct observations and market research from a vast background working for top private retail labels, including global retail giant, Hennes and Mauritz (H&M); where I focused my time in the areas of: visual merchandising, loss prevention, customer relations, and employee growth.

The location I have chosen is based upon on-site, real-time area analysis collected over a time span of three (3) years; with a heavy focus on high volume pedestrian traffic. All aspects of the primary location offer the most idealistic conditions that will make Cargo Train a successful venture, and offer the future opportunity to aggressively expand through out the Midwest region.

I have further discovered through my research, the primary location I have selected is found to be an open market opportunity. There are currently no known competitors that specialize in apparel exchange within a 5 mile radius of where Cargo Train will be located.

Again, this venture is time sensitive, and taking advantage of the open market availability will quickly set Cargo Train’s foundation within the City of St. Louis and officially become part of a 13 billion dollar industry. I strongly urge interested persons to contact me for further information about how I plan to make this company an innovative success.

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Protected: RETAIL vs RESALE: What’s the difference?

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Ready to Risk it All!

Sitting in my office, enjoying the few moments of down time from dispatching on the radio. I start scrolling through my Twitter time line and coming across another story of success for a new start-up company that has secured (what is to me) a massive amount of funding, $250,000 to be exact, and all I could think of was “OH MY GOODNESS! I ONLY NEED A FRACTION OF THAT AMOUNT TO LAUNCH MY FIRST LOCATION”. I felt jealous and motivated at the same time. It’s an awkward feeling, and it’s an experience I have had many times before since I start putting my ideas into motion. I’m sure it won’t be the last.

I can see all of the vital pieces I need to reach my goal in opening the Cargo Train headquarters/home-store, and it gets tougher the more time passes by and you still haven’t found what you are looking for. This is one personality characteristic that I do have, which is a lack of patience, especially when I am trying to be the first store and company of its kind in an open market area. I want to take advantage of having some breathing room to establish my company and begin building its reputation and customer loyalty without the competition smothering me, or being branded as a ‘knock-off” or “copy cat”.

As of right now, the closest location of my main competitor is over 15 miles away from where I want to launch.

Feelings of despair trying to knock you off course and try to make you lose your focus, and all you have to keep yourself going is knowing what an amazing opportunity your company really is, and not just for me, but for my future partners, employees, customers, and for the community itself. The biggest challenge is getting the ones who have the ability to take your venture to the next level believe in your idea as strongly as you do. Strong enough to confidently partner up and bring all of the pieces together.

I know I will be an incredibly strong force to be reckoned with in this particular industry. My strategies and advantages give me leaps above my competitors, and I am keeping those strategies very safe and quiet until the time comes to utilize them. The connections and relationships I have been developing and growing over the past 10+ years, & everyone who is standing by waiting for me to inform them that we’ve secured a financial partner(s) and are finally ready to hit this industry with everything we’ve got, is the pivotal moment that I am waiting for.

I’m working for that opportunity to prove what I’ve been speaking out about for the past year, and to show what I am fully capable of doing. After all, I was born and raised in the “show me” state…ironically.

My husband and I are currently in talks of relocating our family from what was our dream house into a much smaller place, as well as, begin to sell off as many of our belongings as we can. All of the money saved and earned will be going into, what I am calling, the “CTA Dream Fund”. This will be the beginning of the financial foundation of my company. It breaks my heart to let everything we’ve worked so hard for go, but this company means much more to me than my possessions right now.

A big part of getting to where you want to be is having the strength to let go of what you have. – Me

We are currently searching for available places to call our new home.

():-)

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